This holiday season, Negus In Nature and Drink Thicc are teaming up to bring a one-of-a-kind community activation to the Fare House — blending creativity, connection, and a little bit of cold competition. The “Cold Pursuit Holiday Market” is a local-maker pop-up and giving-back event featuring handcrafted goods, festive art stations, and the Brain Freeze Challenge — a high-energy showdown to see who can drink a 12oz “Cold Pursuit Smoothie” the fastest. Participants can expect good vibes, holiday tunes, and the warmth of community — even while chasing that icy rush.

Activation Zones

Cold Pursuit Smoothie Brain Freeze Challenge

A timed competition — 3 rounds every hour. Contestants race to finish a 16oz Cold Pursuit smoothie (custom holiday flavor). First to finish wins NIN x Drink Thicc prizes (merch, free smoothies, or event passes). An official “Brain Freeze Timer” keeps the leaderboard live. Grand Finale round at 4:00 PM with top scorers.

NIN Creative Station

Holiday Card-Making Station with recycled materials + handmade prompts. Encourages guests to make & gift cards for loved ones or donate them to local shelters. Optional donation table for non-perishable goods to support community drives.